New lease on life

“Attractions Victoria has a new lease on life, thanks to an invigorated vision and a motivated leader excited to refocus its strength and modernize its brand…

…For over 40 years Attractions Victoria’s mandate has been to promote its attraction, activity, and transportation-based members’ voice and identity within the larger tourism landscape. As a collective group of attractions, they’re most known for partnering with Destination Greater Victoria and the Greater Victoria Harbour Authority on the Official Destination Map, as well as for their annual Be A Tourist in Your Own Hometown program.

Giving back to the community

Be A Tourist is “closest to my heart and certainly is the most complex one,” says Csanicz. “It provides opportunity for our members to give back to the community by providing discounts, allowing locals to try out more, for less money. It is a real win-win for the businesses that otherwise would not have traffic in late February and for locals who long to get out after a long winter.”